A lot of brands incorporates art project in their branding. And the latest one is from the American shoe company Converse. I am a big fan of street art and graffiti, so no wonder I like this video. Converse provided a numerous of billboards in the city of Berlin for street artists to decorate. I think it is a great way to show talent and promoting something with a bit more value, than just a glossy fashion poster. And what a great way to give the city some creative space and colors that just make you HAPPY!